LOUIS & THE SCRUFF CLUB | IDENTITY
Graphic Design + UI Design
Louis & The Scruff Club make music to loose yourself too their unique style of vagabond gypsy rock and roll captivate audiences. No body is safe from the dance bug at one of their gigs. I wanted to capture Louis's scruffy charm and charisma in the branding so I took hand made, sketch and water colour approach to the identity process.